4 Things Brands Should Focus On In An Economic Downturn
As consumer spending and ad budgets continue to decrease, it’s not unreasonable to think we may be entering a “post consumption economy,” as Ed Cotton of Influx insights describes it: This latest...
View ArticleWhat A Difference Three Years Makes
Back in early 2006, Chevy tried to get on the whole “consumer generated content” bandwagon (or bandSUV, I suppose), with a website which allowed users to easily create their own “ads” for the Chevy...
View ArticleFlawless Application
This is a terrific initiative by Estee Lauder, seamlessly combining live + digital. From AdAge: The venerable Estee Lauder cosmetics brand has found a seemingly natural way to connect with social...
View ArticleWhy Iron Man Is The First 21st Century Superhero
In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and...
View ArticleThe First 21st Century Vampires
A month before the premiere of True Blood’s third season earlier this summer I wrote a post about the first 21st century superhero. The new Iron Man, as reimagined by Jon Favreau and portrayed by...
View ArticleThe Possibly Real Trend of Possibly Real Trends
What’s current when nothing is certain. Health Goth. “Somewhere in between normcore, cyberpunk, goth, and sportswear chic exists the possibly real trend known as “Health Goth,” wrote Allison P Davis...
View ArticleThe Future of the Sun
The story of the biggest transformation of our time has a marketing problem: no one knows it’s happening. There were many important events that happened in 2016. Some were deafening, trumpeting the...
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